MAXIMUM COOLING, MAXIMUM PRODUCTIVITY

The FOCUS PRIME delivers high performance with optimised airflow to handle demanding workloads while keeping your rig cool. Customise your rig to provide you with the exact performance you need whether it's photo/video editing, 3D rendering, data science, or AI simulations. Supported by AFTERSHOCK's class-leading customer service, the Focus ensures you achieve maximum productivity in less time.

Achieve Ultimate Versatility with the FOCUS PRIME

The FOCUS PRIME is a premium open-frame mid-tower chassis built for high-performance hardware, extreme cooling, and total customisation. It supports ATX to E-ATX motherboards and offers full access to modular design files, empowering users to build and evolve without limits. Available in Black or Silver to fit your desired workstation aesthetic.

Endless Personalisation Possibilities

The FOCUS PRIME also features its unique Freeform 2.0 exo-structure that enhances its adaptability and provides flexible configuration options for future upgrade. The chassis also accommodates graphics cards up to 485mm, offering plenty of space for high end GPUs.

The Ultimate Cooling Solution

Fit up to 11 fans and multiple radiator sizes to ensure superior thermal performance. Choose from air cooling, water cooling, or custom loop options.

Tool-free Panel Removal

Easily remove side, top and front panels without tools for quick access maintenance.

No More GPU Sag

Keep your high-performance GPU secure and ensure stability during heavy workload sessions with the GPU support bracket that comes with the FOCUS PRIME.

Hyper Apex 612 for Raw Cooling Power Without Compromise

The Cooler Master Hyper 612 Apex is a high performance air cooler engineered for raw cooling power without compromise. Its 159mm height fits most mid-tower cases, while the clean top cover and colour options (Black or White) make it the perfect match for performance-focused, visually refined builds.

AI-ready GPU Power: Bigger Models, Faster - Without the Cloud

The AMD Radeon™ AI PRO R9700 puts 32GB of high-speed GDDR6 in your hands, letting you train and deploy larger AI models entirely on your own system. With breakthrough AI accelerators, ROCm support, and multi-GPU scalability, it delivers the speed, freedom, and cost efficiency that NVIDIA can’t match — so you can focus on building, not compromising.

Windows 11 Professionals

Designed for the world of hybrid work, Windows 11 can help you work more simply and seamlessly from anywhere. Buy and download Windows 11 for Professionals to enjoy a simple, powerful UX helps improve productivity and focus. New features enable you to make the most of available desktop space. App compatibility and cloud management make adoption easy. A Zero Trust-ready OS helps protect data and access, wherever business takes you.